Daily Schedule and Educational Sessions

Monday, January 20
1pm - 2pm
• Fast Tips to Invigorate your Sponsorship & Marketing programs!
• Optimizing Fair Layouts: Enhancing Space, Engagement, and Revenue
• And the Winner is…. Achievement Award Showcase
• How to talk to you Local Legislator
• Diversifying Your Entertainment Options Without Overwhelming Your Guests and Your Budget

Tuesday, January 21
11am - 12:00pm
• Artificial Intelligence for the fAIr industry in 2025!
• How to Get People Bitten by the Fair Bug
• Marketing Trends 2025 - Tools and Strategies for Maximum Impact
• Strategizing Social Media - Paid ads, hiring influencers, and creating content across all platforms
• Back to the Future... Keeping Livestock Shows Relevant while Maintaining the Quality of the Past

1:00pm - 2:00pm
• Building a Bridge to Cross the Leadership Gap
• Charge Backs, Fraud and Today’s Internet Buying Culture
• Peace, Love and Livestock Barns
• "Unlock the Secrets to a Standout Agriculture Competitive Programming Portfolio (IFM #130
• Agriculture Programming-Competitive)"
• Unlock Growth: Align Your Brand to Boost Revenue

Wednesday, January 22
1:00pm - 2:00pm
• Competitive Entries
• Preparing for the Unexpected Departures: A Look at Collaboration and Cross Training Tools You Can Use as Part of Your Succession Planning
• Bridging the Generational Divide: Communication Strategies for Today’s Fairs
• Hospitality Trends (from VIP to exclusive lounges)
• The importance of a Good Contract

2:05pm - 3:05pm
• Service Member / Fair Relations
• Programming 2026
• Crisis Management Media Training for Fairs